Posts Tagged ‘web’

LinkedIn Opportunities for Business

Sunday, June 6th, 2010

Elizabeth Brown, the president and founder of SOFTEACH, had the opportunity to make a presentation about LinkedIn to a local group called The Seven Thirty Club several weeks ago. Some strategies that Elizabeth and other industry experts have used to build their business using this powerful tool include:

Set Appointments with 2nd Level Contacts

Conduct a 2nd level search by job title or zip code, for example, and make appointments via introductions or direct phone calls. Save your search and it will update your list automatically with listings.

Create a Prospect List

Using advanced search again, review the result list and select someone who is ideal. Open their profile and look to the right for similar people.

Use Keywords to Attract Search Engines

Create 15 keywords for your business, and include some of them in all status updates, your profile, and other information you include on your page. This will help Google, and other search engines, find you.

Make Introductions Regularly

Introduce people and you will receive introductions too. You have to network daily to help others, and you will ultimately help build your own business.

Offer Information Regularly

Answer questions, pose questions, participate in discussions. Everything you do will increase the exposure of your own business.

Elizabeth’s full presentation is available, naturally, on her LinkedIn page via ShareShare.

To Accept or Not to Accept, that is the Question

Monday, March 1st, 2010

We hear this question all the time: “How do I manage the people wanting to connect with me on Linked In?”

We’ve come up with a few tips to help you as you navigate this part of Web 2.0:

1. Thoughtfully select those people you know and trust because these are the people you will seek advice from and request a recommendation from regarding your or other’s quality of work. Because of this, the quality of your contacts is always more important than the quantity of contacts. If you know little about the connection, you weaken the integrity of the recommendation and your network.

2. Be careful how you use the “I don’t know” feature when rejecting an invitation to connect. This could simply be a person who doesn’t know how to use invitations properly. By selecting “I don’t know,” that person is blocked from sending you another invitation in the future, but if they get that rejection from too many people they could also be restricted from sending invitations to others. If you use the “Archive” feature, you can consider their invitation at a later date if you’d like, and you won’t have reminders that you have that open invitation in your Inbox as an action item.

3. Protect yourself from unwanted invitations by turning on the “Invitation Filtering” feature. This lets you use your uploaded address book on LinkedIn as a “white list,” restricting invitations to people in your address book. You can also require that only people who know your e-mail address be allowed to connect with you. Click on “Settings” at the top of the home page and then “Invitation Settings” under “E-mail Notifications” to select the options your prefer.

Putting some careful thought into how you connect with others through Linked In will make this a more powerful tool for you to build and expand your network.

We want to know what you think. Share with everyone some ways you manage your LinkedIn contacts. Or let us know some other issues you struggle with as you work with LinkedIn.