Elizabeth Brown, the president and founder of SOFTEACH, had the opportunity to make a presentation about LinkedIn to a local group called The Seven Thirty Club several weeks ago. Some strategies that Elizabeth and other industry experts have used to build their business using this powerful tool include:

Set Appointments with 2nd Level Contacts

Conduct a 2nd level search by job title or zip code, for example, and make appointments via introductions or direct phone calls. Save your search and it will update your list automatically with listings.

Create a Prospect List

Using advanced search again, review the result list and select someone who is ideal. Open their profile and look to the right for similar people.

Use Keywords to Attract Search Engines

Create 15 keywords for your business, and include some of them in all status updates, your profile, and other information you include on your page. This will help Google, and other search engines, find you.

Make Introductions Regularly

Introduce people and you will receive introductions too. You have to network daily to help others, and you will ultimately help build your own business.

Offer Information Regularly

Answer questions, pose questions, participate in discussions. Everything you do will increase the exposure of your own business.

Elizabeth’s full presentation is available, naturally, on her LinkedIn page via ShareShare.